Josh Mueller – Biography

WebJosh-IMG-017-copyAfter spending his young adult years serving fast food and as a head cook in a chain restaurant, Josh took a position with Vector Marketing distributing CUTCO Cutlery products.  The CUTCO line includes high quality knives – what they are most well known for – as well as cookware, kitchen gadgets, flatware, and outdoor accessories for gardening, hunting, fishing, and general outdoor knife needs.  Though Josh had very little knowledge of proper cutlery uses when he took the position, twelve years of using the products and helping clients choose and use them in their homes has made him an expert on the subject.

Josh works one-on-one with his customers helping them determine which products will fit their needs based on their budget, cooking style, interests, and frequency of use.  Once someone purchases, they become a client for life.  A high level of customer satisfaction has always been Josh's goal, and his success with creating loyal customers speaks to his attention to detail and quality service.

In 2013, Josh created YourKnifeGuy.com as a way to provide added value to his customers and anyone else looking for cutlery use tips, helpful kitchen ideas, and tasty recipes of all types including some allergen friendly ones.  His wife, Amiee, is allergic to gluten and dairy, so it's a topic that is close to home, and one that has led to their practice of preparing foods from scratch.  Many of their recipes are inventions out of necessity.  They try this and that until they find what works that is tasty, and then they share it with others.


Josh's experience in direct sales, mentoring, and consulting.

It is no surprise Josh has received thank you messages from hundreds of people since his focus for over ten years has been helping others reach their goals, both by setting the example and sharing his knowledge and experience with those who will listen. 

With a sales company that has been in business for over sixty years, Josh is ranked as the #3 career sales rep in company history.  Over the years Josh has consistently exceeded company expectations by breaking numerous weekly, monthly and annual sales records, creating the highest percentage of repeat business from existing customers, and developing, implementing and leading new programs for up and coming sales representatives.  In 2008 Josh was contracted as a direct sales consultant and through his consulting work has helped grow multiple programs by more than double.  He is also known as one of the best mentors and coaches for new and veteran sales representatives in the direct sales industry as his clients consistently experience best ever performances after working with him.

Through direct sales, Josh has years of experience working business to consumer, business to business and trade shows, leading him to understand the desires, challenges, and needs of salespeople and entrepreneurs.  This unique skill set has also resulted in a successful public speaking career.  He is consistently sought after to speak on topics including goal setting, detailed business and lifestyle planning, prospecting, building and implementing business systems, closing sales, relationship marketing and scheduling to thousands of people across North America.   Since helping develop others is one of the things he enjoys most, Josh’s audiences and mentees find his communication to be straight-forward, insightful, and individualized to their needs.

Josh continues to self-educate.  He has attended seminars from many of the top personalities in the self-improvement industry including but not limited to Tony Robbins, Matthew Kelly and Brendon Burchard.   He has a never-ending desire to learn from authors on subjects such as strategic thinking, professional methods, leadership, communication and mental toughness.

The early years

Josh grew up in a small town in Northern Michigan in a family with five boys.  He was on the ski team and was an award winning informational speaker in high school and was active in school theater from a young age.

After working typical student jobs for years, Josh applied (at the suggestion of a good friend) to work at a direct sales company.  From then on, he was a sales representative while earning his degree in business.  It was the first time he was earning an income based on his work ethic, not an hourly rate, which turned out to be most beneficial since many people say he is one of the hardest and smartest workers they have known.

Less then a year after starting that sales position, Josh had his debts paid off and his school paid for.  He continued to excel in sales, started saving and investing, and became a leader and developer of other sales reps for that company.  Josh found helping others succeed gave him more fulfillment than his own achievements, and he has been mentoring and coaching ever since.


“Over the last decade, Josh's speaking and leadership development of top Cutco reps across North America has been one of the most tangibly impactful periods of time in the company's 60 year history. The culture has been forever changed as a result of his leadership.” – John Ruhlin, Owner at The Ruhlin Group

“Josh is one of the most helpful and selfless individuals I have ever met. I have had numerous experiences learning from Josh as a mentor, coach, and speaker. Josh has a unique ability to inspire people to think beyond their self-imposed limitations, and to accurately plan and calculate a path to their goals. Josh is a remarkable leader, speaker, and sales/management talent and would be an asset to ANYONE's social or business network.” – Aaron Ludin, Branding and Referral Expert

“During my years with Vector Marketing I spent time working alongside Josh Mueller on a multitude of projects and as part of special advisory boards. Through this time I witnessed Josh's excellent capacity for Leadership, Creativity, and Work Ethic. He's proven himself to be one of the finest professionals in Vector Marketing/Cutco Cutlery's history. Having founded or been a part of some of the largest direct sales companies in the industry I would say Josh Mueller is one of the best in his field. He has the qualities and traits to be a champion in anything he does.” – Henry Weinacker, GoYoungMillionaire.com

“Josh is one of few who do, vs. the many who talk, about doing great things. I've watched Josh not only lead his company in sales, but at the same time put more energy and effort into helping others than anybody else. Josh is a living example of somebody who gives value to others, with no expectation of receiving anything in return.” – Jon Berghoff, Sales Culture Transformation Specialist

"Josh delivers from the heart!  I have heard many messages over the past 7 years, and Josh always delivers!  If your looking for a high energy message filled with fun and passion, look no further!" – Nick Matlack, District Manager – Vector Marketing

Amiee Mueller – Biography

 Amiee Mueller“I love hearing Amiee speak!” is consistent feedback heard from people in her audiences.  When you hear her compelling story of personal achievement you will completely understand.

Author of “Destination Awesome”, a book of childhood stories and life lessons used to escape her negative circumstances, Amiee is one of those rare examples of a person who grew up in drastically negative conditions and forged a path to a better life.*  Leaving the trailer park behind, supporting herself and paying for college on her own, and being the first in her family to attend higher education, Amiee knows what it takes to climb into a higher social class.

Teaching others how to choose growth and go after whatever they desire for themselves, despite past or current circumstances, is where her passion lies. 

Amiee began in the direct sales industry.  Her own personal sales success lead to her recruiting and developing her own team.   After developing millions in sales in a small area in just a few short years she was promoted to a sales development consultant for a regional headquarters in Austin, TX.  Every year Amiee was on the team the region experienced record growth; more consistent than any other region in company history. 

For over fifteen years Amiee has been coaching and training others, both one on one and from the stage, on reaching their own goals and creating the lives they desire.   She is sought after for topics including group dynamics, social mobility, determination, and personal growth as well as multiple business specific topics.  She is known for delivering high-energy, 

interactive, content rich message that leave her audience with specific strategies to use on their own journeys toward success and fulfillment.

*Book available in early 2014.

The early years

Amiee Mueller  2Amiee grew up in a small town in Northern Indiana.  Following a tough childhood, she left home in hopes of a better way of living.  She attended Ball State University where she earned a degree in Marketing, graduating sum cum laude – one B short of a 4.0 GPA. 

During college, she started her first sales job.  She was able to take advantage of the flexible schedule of such a position, allowing her to focus on her education while excelling in direct sales which earned her a large enough income to graduate college debt free; a milestone less than 40% of college students today are able to achieve.   After graduation, she started her own business recruiting and training sales people.  Her business was profitable within a few, short months, and she continued to grow her revenues each year.

Over the years, she has worked with thousands of sales representatives and sales managers providing insights in sales, communication skills, team dynamics, and personal development.   She loves to travel and has delivered messages to audiences in Michigan, Indiana, Ohio, Oklahoma, Texas, Alabama, Arkansas, Louisiana, Tennessee, Colorado, Arizona, California, and New Mexico.


“Amiee always seems to deliver a dynamic and timely message perfectly balanced between personal development and business development that is also motivating.  Every time she speaks, she adds a ton of value to my personal and professional life.” – Jamie Mitchell, Financial Advisor, Merrill Lynch Wealth Management

“Amiee’s energy and enthusiasm is contagious.  Anyone can give a speech but very few possess the ability to truly inspire.” – Aaron Zeller, Liberty Mutual Insurance

“Amiee takes the meaning of connecting with her audience to a new level.  The passion in her words makes a big impact that leaves a lasting effect.  Whether her message is to inspire or inform, her speeches are definitely ones that echo longer in audience’s ears long after the message has been delivered.” – Tim Ortega, District Manager – Vector Marketing

“It is always a privilege to hear Amiee speak. Her charisma and contagious energy leaves a lasting impression on her audience. Even after hearing her speak several times, I still leave more inspired, energized, and motivated.” – Ashley Schroer, Psychology major – Texas State University

"Amiee has been an amazing coworker and mentor for the last 7 years! She is selfless and always listens from an unbiased perspective.  I leave every interaction feeling clear minded and refreshed!" – Nick Matlack, District Manager – Vector Marketing